Fargo, N.D. (Nov. 18, 2024) Noridian Healthcare Solutions, LLC (Noridian), a leader in developing solutions for health care programs, is launching its refreshed brand identity today with the unveiling of a new logo, tagline and colors.
“Nearly 60 years ago, Noridian started out supporting a single state’s Medicare program. Today, we support over 400,000 Medicare and Medicaid providers and nearly 24 million beneficiaries,” says Noridian’s President and CEO Jon Bogenreif. “In certain ways, we are the same Noridian that started out in 1966 – a company whose mission is dedicated to ensuring people have access to quality health care. However, our new brand identity embodies this growth while remaining committed to our mission of helping our customers ensure that their beneficiaries have access to quality care.”
Noridian’s internal marketing and communications departments worked closely with creative agency Tellwell on the brand refresh. The company announced the rebrand to employees last month. Key features of the new brand identity, include:
Logo: The new logo showcases a sleek new font and striking upward arrow icon, which symbolizes Noridian’s employees, customers and partners as well as the company’s commitment to enhancing operations and growth into new markets. The interconnected “O” above the icon signifies the broader impact Noridian has on the industry by enabling access to care.
Tagline: The new tagline “Elevating Operations, Enabling Care” reflects the company’s commitment to its customers by providing solutions that improve administrative functions, and emphasizes the important role Noridian plays in the industry by ensuring everyone has access to quality health care.
Colors: A refreshed color palette features a shade of dark cyan paired with black and gray as well as complementary shades of teal blue, jade green and sky blue, all of which are timeless and eye-catching.
The brand identity launched today on Noridian’s website and social media channels. The company will continue to update other areas of its business over the next several months.
For more information about Noridian, its services and open positions, please visit noridian.com and follow us on Facebook, LinkedIn and Instagram.